WEb
overview
Overview
Certifications
Industry
art
ui/ux
e-commerce
My Role
Project process
About the studio
About the studio
Studio Mission
Make Savannah a destination for art and culture in the Southeast by supporting established and emerging artists and engaging a diverse community with creative programming by developing awareness and appreciation of the arts.
Studio OFFERS
Current problem
The Challenge
about current website
The primary issue with the Sulfur Studios website stems from its disorganized site structure, making navigation confusing for users. This lack of a coherent layout not only detracts from the user experience but also complicates the shopping process, hindering visitors' ability to easily explore and purchase art.
Problem Scope
Solution Approach
Design solution
1
2
Impact
Redesigned Sulfur Studios' website to better showcase local artists' works and streamline the shopping experience, leading to a 50% reduction in add-to-cart time and significantly increasing user dwell time on the homepage. Also Improved information retrieval speed by 40% on the redesigned website, making it easier for users to find what they need.
Solution Workflow
Open Card Sorting
As the UX Research Lead, I conducted an open card sorting workshop to understand how users intuitively organize content. This process allowed us to redesign the information architecture, making navigation more seamless and uncovering new ways to enhance the user experience.
Design Decision:
We would like to modify the UX writing to create a more user-friendly and approachable tone.
We reorganized the sorting results based on our knowledge and explored new opportunities for the site's information structure.
Poppy’s POV
Sameen’s POV
Lucas’s POV
We created this sitemap based on the card sorting participants and will further proceed to usability testing to ensure this version aligns with the end user's mental model.
Redesign
sitemap A
Redesign
sitemap B
We refined the sitemap based on our understanding and balancing the stakeholders' needs for this website. We will further proceed to usability testing to ensure this version aligns with the end user's mental model.
Redesign
sitemap B
Redesign
wIREFRAME-SHOP FLOW
Test & Iteration
A/B Testing
We welcome testers who are local or visiting and have an interest in art to check out ART Southeast Studio on Google Maps. This is your first time on the website, so take a look at what it has to offer.
Task 01 :Visit the Home page and share your thoughts on what this place offers.
Task 02: Complete shopping process. Please buy a vase.
Result
To validate our initial solution, we developed 5 hypotheses for user testing. These hypotheses guided our A/B testing efforts to identify the elements that truly resonated with our audience.
Reduce choice overload !
That sounds more inviting less direct!
More scrolls more effort. I suggested combining the section into a quick and easy description.
Users enjoy being able to click directly onto the categories and start their shopping journey right away.
Elements that help art enthusiasts connect with the artist and their work on a personal level.
Final design
Arts Southeast x
Sulfur Studio
Sulfur Shop
product category
EMILY EARL
co-FOUNDER